Digital Marketing Course Training

Digital Marketing Course Training

  • SEARCH ENGINE OPTIMIZATION (SEO)
    • ANALYSIS AND KEYWORD RESEARCH
      1. Market Research
      2. Keyword Research And Analysis
      3. Types Of Keywords
      4. Tools Used For Keyword Research
      5. Localized Keyword Research
      6. Competitor Website Keyword Analysis
      7. Choosing Right Keywords To The Project
    • Introduction To Search Engine Optimization
    • How Did Search Engine work?
    • SEO Fundamentals & Concepts
    • Understanding The SERP
    • Google Processing
    • Indexing
    • Crawling
    • Status Checking
    • ON PAGE OPTIMIZATION
      1. Domain Selection
      2. Hosting Selection
      3. Metadata Optimization
      4. URL Optimization
      5. Internal Linking
      6. 301 Redirection
      7. 404 Error Pages
      8. Canonical Implementation
      9. H1, H2, H3 Tags Optimization
      10. Image Optimization
      11. Landing Page Optimization
      12. No-Follow And Do-Follow
      13. Creating XML Sitemap
      14. Robot.txt
    • OFF PAGE OPTIMIZATION
      1. Link Building Tips & Techniques
      2. Difference Between White Hat And Black Hat SEO
      3. Alexa Rank, Domain
      4. Directory Submission
      5. Social Bookmarking Submission
      6. Search Engine Submission
      7. Article Submission
      8. Image Submission
      9. Video Submission
      10. Forum Submission
      11. PPT Submission
      12. PDF Submission
      13. Classified Submission
      14. Business Listing
      15. Blog Commenting
      16. Profile link creations
    • SEO UPDATES AND ANALYSIS
      1. Google Panda
      2. Penguin
      3. Humming Bird Algorithm
      4. Google Penalties
      5. SEO Tools For Website Analysis And Optimization
      6. Competitor Website Analysis And Backlinks Building
      7. Backlinks Tracking, Monitoring, And Reporting
      8. LOCAL BUSINESS & GOOGLE MAPPING
      9. Creating Local Listing In Search Engine
      10. Google Places Setup (Including Images, Videos, Map Etc)
      11. Search Engine Visibility Reports
      12. Verification Of Listing
      13. Google Reviews
  • SOCIAL MEDIA MARKETING (SMM)
    • SMM - Introduction
    • Introduction to Social Media and network Channels
    • Facebook Account Setup
    • Initial Setup Facebook Fan Page
    • Increase Facebook Friends
    • Create Facebook Photo Album
    • Join Group and Interaction
    • Increase Post Likes, Comment & Shares
    • Design Facebook Cover Page
    • Weekly Status Updates
    • Facebook Photo Album
    • Facebook Video Uploads
    • Facebook Campaign Creation & Management
    • Third Party Tool Integration
    • Multiple Social Media Account Setup
    • 9+ Platform Account Handling
    • Making Attractive Post
    • Understanding of Hashtag
    • Making Unique Content
    • Use of Thumbnail in Post
    • How to Viral the Post
    • How to Make Attractive Video with Online Tools
    • How to Make Attractive Title
    • Why Social Media Is Important For Your Business
    • How To Use Social Media To Build Your Brand
    • Overview Of Social Media Goals And Opportunities
    • Social Media Optimization Overview
    • Social Media Optimization Techniques
  • Lead Generation
    • Generating lead from multiple social media
    • Making proper template speech
    • How to use LinkedIn to generate lead
    • How to follow the client
  • ADS
    • Google Ads Setup
    • Types of Google Ads
    • Setting up multiple types of Google Ads campaigns
    • Generating Google leads and storing them in Google Sheets
    • Facebook Ads Setup
    • Managing ad campaigns on Facebook
    • Understanding meta business and its relevance in advertising
    • Instagram Ads Setup
    • How to schedule ads effectively on Instagram

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